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Lightweight / feature-limited versions

For a lot of users there is probably no need for wifi/ant+/bluetooth/1080p/movement alarms etc - just deliver a bike light that is also a 720p camera.

Hopefully it would be a cheaper offering, but most importantly it would be a more reliable offering due to the fact that less features = less things that can fail. 

The simplicity could also offer better performance and energy consumption due to less overhead supporting the additional hardware / resolutions. 

Sure, you want to compete against GoPro, maybe, but GoPro doesn't have the two things you guys have, a good built in light, and the ability to loop video. Focus on that and leave the rest by the side of the road.

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